We are aware of the fact that regardless of the industry, the success of a loyalty program is based on a thorough knowledge of the business situation and the expectations of the company we are cooperating with.

The extensive experience we have gained over many years of implementing loyalty projects has enabled us
to optimize our skill set to deliver the technical and analytical solutions (iReward24 Loyalty Platform) to support you in securing creative conceptions and scenarios for loyalty program development.

The services offered by iReward24 will support you in every day operations and are intended
to increase the efficiency of the loyalty program. We’ll help you with the creation of a program concept.
We also offer you the possibility to translate it into IT tools. Thanks to this comprehensive approach, you acquire not only satisfied customers but also an invaluable source of knowledge about them.

iReward24 consulting support includes:

•   Identification and research of the program’s target group

- conducting market research,
- demographic and sociographic description of the groups,
- identification of requirements,the choice of a communication strategy,
- the choice of a communication strategy.

•   Designing of the program’s mechanics (operational and technical issues):

- procedures regarding how to join the program,
- the calculation and exchange (redemption) of loyalty points,
- preparing a determined set of benefits, persuasion tools and cooperation incentives in order to motivate the customer to participate in the program,
- customer segmentation,
- creating promotions related to the program,
- organizing communication channels,
- IT system configuration.

•    Organizing formal and legal issues:

- formulating the rules of the program,
- tax consultation,
- developing issues related to registration and database management.

•    Program implementation

- integration with the transactional system,
- implementation in stores,
- program testing,
- employee training,
- preparing the logistic process,
- implementation of POS materials,
- visual identification of the loyalty program.

•    Program evaluation:

- measurement of the effectiveness of the program,
- measurement of redemption and accuracy of choosing rewards,
- program participant satisfaction survey,
- surveys related to the desired direction of the program’s development,
- tools for measuring the level of customer loyalty in the program,
- building various promotional models,
- optimization of marketing campaigns and motivation projects,
- measuring the effectiveness of promotional campaigns for all identified customer groups.

iReward24 provides you full support regarding all aspects of loyalty programs; starting with assistance in setting goals, through operational support
and including analysis of the program’s results. Thanks to this you can concentrate on your core business activities.