The success of the company depends on the decisions andthe beliefs of its customers. We help companies to build customer-oriented marketing and sales based on an understanding of its needs, the reasons for purchasing decisions and the mechanisms to create engagement and build loyalty.
To achieve this goal, we use advanced the methods of data analysis and mathematical optimization.
We make use of all available data regardless of the format or the structure. We help companies to build solutions for data collection and improve data quality .
However, a key success factor of our services are useful business recommendations provided by us and development of the solutions in which the use of the conclusions from the data analysis becomes an integral part of the business processes.
We specialize in:
- Analysis of the effectiveness of marketing activities more
- Development of the targeted direct marketing activities more
- Using data analysis to build the CRM approach more
- Supporting the development of sales activities and promotions more
- Using sales data for optimization of the product offer more
- Using data collected in loyalty programs more
- Development of customer segmentation strategy more
Starting from the data and the facts we, implement changes in business processes which make marketing programs and IT systems bring the customer value increase for the company.