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 System iReward24 Loyalty Platform is designed to support
a loyalty program aimed at both end user (B2C)
and business-to-business (B2B) relationships. With its intuitive operation, low implementation costs and all-round usability,
the iReward24 Loyalty Platform has powerful customer appeal
for loyalty program operators.
ADVANTAGES:
- enables direct and efficient contact with a selected group of customers. Elaborate communication module
uses many channels (including electronic ones)
- guarantees the recording of a very wide range of essential customer and transactional data with which customer information can be analyzed and their expectations familiarized
- guarantees the highest quality as well as security standards
- wide range of functions including the parameterization ability to adapt to the model
and needs of the particular loyalty program
- low pricing barrier of the starter program
- can be integrated with any sales support system and any website.
FUNCTIONALITIES
Our solution contains a list of functionalities which provides full support for all process and mechanisms needed
for the effective operation of a loyalty program. These include:
• account and customer management
• flexible point calculation
• redemption (exchange of points for awards),
• partners and locations
• awards logistics management
• personalized email/sms/internet communication
• customer segmentation
• reporting
• partners and locations
• system administration
• web portal for participants of the program
• Internet application for partners.
ARCHITECTURE
The iReward24 Loyalty Platform program is a modular system. It includes:
The Administrative module - provides loyalty program management. Its functions operate with a user-friendly graphical interface available from a WWW browser. Promotions, redemption modules, communication schemes
and reports are all defined in this module.
Call Center/Customer Service Application – supports the employees of various customer service points, during the process of customer registration, customer complaints, awarding prizes and continuing loyalty account support.
CWA Module – is a web portal for end-users, created on the basis of CMS, in which customers can check their loyalty accounts and the program operator can use the portal as a channel for personalized communication
with the customer and also as a foundation to build a community which will be loyal to their program or brand.
POS Module – is designed and optimized to support the work of cashiers.
Gift Cards Module – enables the introduction of gift cards which makes it possible to conduct highly secure shopping-voucher based loyalty programs.
Reporting Module – is a set of ready templates which produce reports using data contained in the loyalty program. The reports are designed to provide 100% control over the program, its daily operation and Key Performance Indicators.
Module for area managers - makes it possible for managers and owners of sales outlets to access
the system to view the results of the program in a specific location.
Our competences and experience enable us to help you design and activate
an efficient loyalty program processing system while keeping costs to a minimum.
BENEFITS
Intensive competitiveness on the market brings about increased company efforts to maintain current customers.
In order for to succeed in retaining customers, these efforts should assume the form of an appropriate loyalty program.
The iReward24 Loyalty Platform provides a great tool for building a group of loyal and active customers,
which, in tandem with well-planned marketing operations, helps establish effective and long-term emotional bonds.
A noticeable increase in a company’s profits can be achieved with our program by creating a bond between
the best customers and the company.
Our solution guarantees you the following benefits:
- Increase the effectiveness of marketing activities while reducing their costs,
- Identify customers, understand their patterns of behavior and preferences and thus adjusting
the offer to their needs (thanks to data analysis in terms of loyalty program participant transactions),
- Motivating customers towards long-term cooperation, based on attachment,
- Increasing the number and frequency of customer purchases,
- Creating a barrier of entry for the competition (customers are less susceptible to the marketing
schemes of competitors).
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