We conduct qualitative research projects (individual in depth interviews IDI, focus group interviews FGI)
which deepens knowledge related to customer attitudes and preferences.

- Customer Satisfaction Survey
- Mystery Shopping
- Brand Name and Logo Analysis
- Industry specific reports (Desk Research)
- Press reports for individual industries (Content Analysis)
- Text and document analysis (Text Mining)
- Pricing strategies and price flexibility


Market research Business to Business

B2B projects explore the expectations and the tendency for cooperation as well as the level of satisfaction among business partners. B2B study serves as reach knowledge base for decision making processes, e.g. in motivation programs, loyalty programs.

The respondent of B2B surveys are usually warehouse managers, sales points, senior executives – those who decide about the shape and extent of cooperation at the B2B level.

iReward24 has developed Insight B2B methodology that uses both qualitative and quantitative data in order to carry out projects reliably and quickly while ensuring the accuracy of the conclusions extracted on their basis.

We conduct research in the following fields:

    IT services
    Hardware
    Retail and wholesale trade
    Fuel market